Trends in the Automotive Industry
? Continental AG

Trends in the Automotive Industry

The automotive industry is adapting to an ever-changing landscape. As a?technology?leader,?Continental keeps its finger on the pulse of?emerging and prominent?automotive trends. Here are?some?strategic?topics?we are?focused?on.

Smart Cities??

According to the United?Nations, urban areas are expected to house a staggering 68 percent of the world’s population by 2050. As of 2018, 82 percent of North America’s population had already taken up residence in?urban areas. The?gradual but steady?shift?from?people residing in?rural?environments?to?more densely populated?urban areas?also demands?a shift in the way people get around.?Smart cities and connected vehicles will work together to simplify mobility, beginning with the seamless interaction of personal and shared vehicles.?

Automated driving?

Continental?was the first automotive supplier to receive an autonomous?vehicle?testing license in Nevada in 2012?and we are continuing to develop the technologies that lead to full autonomy. However, we believe in a building blocks approach to automated driving,?starting with advanced driver assistance systems (ADAS) that eventually lead to fully automated vehicles integrated into smart highways and cities. Find out more about?automated driving.?


According to the National Safety Council, in 2018 there were an estimated 40,000 fatalities caused by?vehicle?crashes on U.S. roadways. Technologies are available today that can?reduce?crashes caused by human error, which, according to the National Highway Traffic Safety Association,?account for?94%?percent of?U.S.?car crashes.?Continental?offers an integrated safety approach, combining?active,?passive?and automated safety technologies for a safer driving experience.?


For years we have enhanced?comfort and convenience in cars?with?the latest vehicle technology,?and?we?continue to?engineer new solutions that?make the driving experience even better.?Increased connectivity and?digitalization?seamlessly network vehicles in multiple ways: to the driver, other vehicles, mobile devices and?the?infrastructure, all while enhancing safety, convenience?and comfort.?

Electric mobility?

Efficient, environmentally friendly cars consume less energy and produce considerably fewer CO2 emissions.?Continental?technology supports?a range of electric mobility?options?– from fully electric driving to hybrid solutions such as our 48-volt system.?Check out?our?electric mobility?efforts that contribute to?sustainable, customized mobility for everyone.??